Ellen Waters specializes in selling special essential oils, fragrances and soaps that are 100% organic and vegan. She  gets most of her oils and ingredients from exotic corners from all  over the globe such as Lily of the Timgad Valley and Freesia of the Bagan plains, which are harvested, processed and added to maintain beautifully balanced, and long-lasting compositions. She wanted a simple logo that also expresses the exotic nature of her products.